I always tell bands that one of the smartest merch investments they can make is a batch of stickers. People love them—they’re fun, easy to hand out, and they end up everywhere. The real magic is that stickers double as free advertising: every time someone slaps one on a guitar case, water bottle, or street pole, the band’s name spreads with it. And since everyone loves a free sticker, it’s one of the simplest ways to get your identity circulating fast.
For New Enemy, I used stickers not just as merch, but as a core tool to further develop their branding. By carrying their signature purple, white, and black palette and illustration style into sticker form, we created tiny, portable billboards that kept their look consistent across all touchpoints. Over time, their stickers started appearing on the walls, poles, and venues around Dublin—cementing their presence in the city’s music scene.
This kind of visibility matters: when fans see your logo and imagery scattered across familiar haunts, it creates a sense of recognition and belonging. For New Enemy, the stickers didn’t just promote shows or albums—they helped establish them as part of Dublin’s visual and cultural landscape, woven right into the fabric of its sticker-covered walls.
